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The web site wel.ly had the following on the homepage, "Just another URL shortener! Ly provides a service for you to shorten and share your links without a ridiculous number of characters." I noticed that the webpage said " Sign up and view in -." They also said " Time analytics of your shorter URLs ,. Share to your social media audience. Public or private URL statistics. Hardbyte - Creative design and websit. 3D Security - Security Guards, Securi. Lost in TV - free tickets to your FAV." The meta header had short url as the first optimized keyword. This keyword is followed by url shortener, url shortening, and short link which isn't as important as short url. The other words wel.ly used was url.